There are more social media platforms than you have fingers and toes and you simply should not have to master all of them. Not only would you quickly become overwhelmed but your days would become rather unproductive and your blog would suffer. However, if you stick with a few social media basics, you can easily promote your blog and boost readership without drowning in the vast social media ocean.
Tie your Blog to a Facebook Page
You should have a Facebook page that ties into your blog. The more you write and post your blogs, the more likely you will want to share them. A Facebook page is a great way to establish a fan base. However, what you do not want to do is share your blog posts constantly on your personal Facebook page. Your friends and family just might block you! Instead, create a Facebook page solely for linking to your blog post, invite your friends and family and post often. Before you know it, your followers will share your posts, exponentially building up your blog readership.
Tweet on Twitter
Many people’s first impressions of Twitter are overwhelming but this platform should be counted amongst your social media basics. This platform is perhaps the best way to reach the largest amount of people, especially those you would not normally come in contact with in any other way. Create an account and follow other bloggers. Slowly add in conversation and build relationships with them. Be sure to share your own blog too. Eventually, others will share your posts as well. Because tweets tend to be fast, it is perfectly fine to re-tweet some of your blog links.
Don’t Discount Google Plus
Joining Google Plus can help you achieve a small advantage in ensuring your blog shows up on Google search engine results. Create a profile and post your blog entries on Google Plus. Of course, it is important to interact with other people too, adding them to your circles as well as giving “+1” to those people whose content you enjoy. Again, it takes time to build a presence on Google Plus but by following others, eventually others will follow you.
Facebook, Google Plus and Twitter are just a few of many social platforms to consider. However, if you are a beginning blogger or just now deciding to venture into the “social” realm, some social media basics can truly be beneficial to you. Once you become comfortable with your selected social media outlets, look into how you can link accounts like Twitter and Facebook. That way, you can reduce the number of times you have to post and re-share elsewhere. Don’t try to do it all. Stick with a few platforms that feel most comfortable to you and soon you will be ready to build upon those social media basics!